Why hello there. We are B+A.

Research and Strategy Partners to the world’s most ambitious leaders.

 
 

Solving Problems with Strategic Imagination.

B+A embolden ambitious leaders to make ground-breaking* decisions by helping them imagine and design the future.

We do this through what we call Strategic Imagination; the combination of our unique mindset and methodologies.

Why? Because at B+A we believe strategy has become stagnant. Stuck reacting to the everyday. There is a missing ingredient - imagination. 

You can’t create a better future unless you really stretch the boundaries of what you believe is possible. 

And today, humanity urgently needs to imagine an entirely new future. 

*decisions that balance the needs of all people, the planet and profit. 

 
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We work with the people who steer the world’s most creative and innovative organisations towards the future to shape the world we live in.  

 
 
 
 
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Testimonial Entries

“I think with B+A, it’s the first time I've met a commercial organization that has great politics, a trans-disciplinary approach, and the curiosity to connect with and promote critical thinking.”

— Jesse Hirsh, OpenFlows.net

“Sometimes you just need the Navy Seal Team 6 to come in and get you unstuck and accelerate. B+A does just that, with an approach very much grounded in creativity and humanity. B+A reflects to us the world as we would like it to work.”

— Stephen Greene, CEO, RockCorps

“There's a unique energy and enthusiasm to B+A, but more importantly than that - there's also a real rigour. Their approach can be scary, but it's brilliant.”

– Sandra Schembri, CEO, Nordoff Robbins

“The accelerated process we went through with B+A demonstrated that we can do things fast and effectively. We can make things happen, with a really rewarding output. It was an extreme task and finish, and it was done very well.”

– Sean Gregory, Director of Innovation & Engagement, Barbican and Guildhall School

“When you've got bespoke challenges that are both creative and strategic, B+A is who you call when you're struggling with a problem, and you want a different kind of answer.”

– Kev McFadyen, Global EVP, Speedo

“B+A are unlike any other partner with whom I’ve engaged. Their approach yields far more breakthrough insights that are compelling and actionable. I’d recommend them over and over again.”

— Cara Sabin, CEO, Sundial Brands

“B+A will help you unearth insights, solve problems and design solutions that other partners (even the great ones) can’t even see. And all with energy, optimism, warmth, intelligence, humour, style and good snacks. ”

— Hannibal Morris, Business Development Manager, UK Sport

"If you are looking to develop a deep understanding of your consumers or your business, I would recommend B+A. Working with the B+A team always feels like the perfect balance of learning, problem solving and having fun.”

— Tesa Aragones, CMO, Discord

B+A became a certified B-Corporation in 2022, with a score of 101.5.

Being part of this network is a privilege and a responsibility.

More on our commitment to the highest standard of social and environmental impact here.

 

What we’ve been seeing, hearing and talking about this week …